Posts in category Online Advertising


Online Advertising

Businesses Leverage Instagram Stories to New Heights

Instagram’s Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. More than 250 million daily active users are on Stories.

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Online Advertising

Facebook Launches ‘Discover Growth’ Global B2B Ad Campaign

Facebook on Wednesday launched “Discover Growth,” a global ad campaign targeting B2B marketers.
The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.

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Online Advertising

Advertisers Flee YouTube Over Offensive Ad Placements

Several top U.S. advertisers — including AT&T, Verizon and Johnson & Johnson — this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google. “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” AT&T said.

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